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Procore | Virtual Summit Graphics Package

Client: Procore
Agency: Two Seam Media
Role: Animation
Software: After Effects, Figma
Results: Delivered 130+ motion assets in 2.5 weeks for Procore's premiere industry event.

When Two Seam producer, Michael Martin, brought me onto the project we had a very tight timeline to animate and deliver graphics for Procore's 2026 innovation summit - only 2.5 weeks!  In addition, many of the graphics were still being designed.  We knew that we would not only have to work hard but work smart to deliver the videos on time and at a level that exceeded client expectations.

Michael and I put our heads together, along with key members of the Procore creative teams to develop systems for tracking assets, feedback, and updates. On my end I already had a Figma-to-After Effects pipeline that allowed me to match the designs perfectly.  My next challenge was to developed templates for quickly creating uniform yet customizable assets.  I did this be templatizing the common elements (animation timing, motion, and reoccurring elements like the hex bolt) and leaving the rest (especially the text) easily editable.  The latter was incredibly important as copy and layout often changed.

Through frequent communication with Michael and a common-cause attitude across teams we were able to deliver drafts ahead of schedule, giving Procore stake-holders more time to review and provide important feedback.  By the time the Innovation Summit began we were already relaxing, knowing we had delivered a sleek, professional, and exciting virtual experience.