Ads in Climate Pledge Arena | Amazon
Client: Amazon
Agency: Belief Agency
Design: Precious
Role: Animation
Last year I had the awesome opportunity to bring animation to a wide range of ads for Amazon’s Housing Equity Fund awareness campaign. The ads appeared in and around Climate Pledge Arena, the home of the Seattle Storm and Kraken.
Using the boards designed by the team at Precious, I took guidance from past Amazon campaigns, creating simple, but eye-catching animations to highlight the impact of the program.
While the animation was simple, the specs for the project were complex. I was responsible to creating 57 placements, ranging from the massive ribbons circling the arena to the screens in the iconic monorail station.
By paying close attention to the highly-detailed specs outlined in the various guides I was able to provide pixel-perfect ads for the Housing Equity Fund awareness campaign.