Vera Whole Health | HTML5 Ads

Client: Vera Whole Health
Agency: Belief Agency
Role: Animation

Belief Agency asked me to animate the a series of web ads for their client, Vera Whole Health.  Not only were there 144 ad (24 versions – each with 6 different sizes), but they needed to be exported to meet the exact specs required.

The biggest challenge was making the process as efficient as possible, while also ensuring that I could easily make changes to the copy.  I did this by incorporating several HTML5-safe expressions which would scale and position the text and graphic elements based on the size of the composition. By doing this I was able to quickly duplicate ads without having to adjust the position and scale.

Once the ads were built I created a simple system for quickly and efficiently rendering them as HTML5 ad.  After testing them, making a few tweaks and fixes I successfully handed over all 144 zipped ads.